Privacy Policy

Effective Date: August 16, 2025 Last Updated: August 16, 2025 Company: Muditron Technologies Pvt. Ltd. Product: Krishi Circle Data Protection Officer: dpo@muditron.com

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1. Introduction

At Muditron Technologies ("Muditron", "we", "us", "our"), we are committed to protecting the privacy and security of our users' personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Krishi Circle mobile application and related services ("Services").

This policy complies with:

• Information Technology Act, 2000 and its rules

• Digital Personal Data Protection Act (DPDP) 2023

• Indian Contract Act, 1872

• Consumer Protection Act, 2019

• Other applicable Indian laws and regulations

2. Information We Collect

2.1 Information You Provide Directly

#### Account Registration

• Full name

• Mobile number (verified via OTP)

• Email address (optional)

• Date of birth

• Gender

• Profile photo (optional)

#### Farm Profile

• Farm location (state, district, taluk, village)

• Farm size (in acres/hectares)

• Type of poultry farming

• Number of birds

• Years of farming experience

• Farm registration details (if applicable)

#### Veterinary Consultations

• Health symptoms and descriptions

• Photos/videos of affected birds

• Previous treatment history

• Medication records

• Consultation recordings (with consent)

#### Marketplace Activities

• Product listings and descriptions

• Purchase history

• Sales records

• Shipping addresses

• GST details (for business users)

• Bank account details (for sellers)

#### Community Interactions

• Posts, comments, and messages

• Photos and videos shared

• Group memberships

• Follower/following relationships

• Reported content

2.2 Information Collected Automatically

#### Device Information

• Device model and manufacturer

• Operating system version

• Unique device identifiers

• Mobile network information

• IP address

• Device settings (language, time zone)

#### Usage Information

• App features accessed

• Time spent on different sections

• Click patterns and navigation paths

• Search queries

• Content viewed or shared

• Crash reports and performance data

#### Location Information

• GPS coordinates (with permission)

• IP-based location

• Farm location for service delivery

• Location for weather alerts

• Regional disease outbreak tracking

2.3 Information from Third Parties

#### Payment Providers

• Transaction success/failure status

• Payment method type (not full details)

• Transaction ID

#### Government Databases (with consent)

• Aadhaar verification status (not Aadhaar number)

• Farm registration verification

• Subsidy eligibility status

#### Social Media (if linked)

• Basic profile information

• Friend lists (for finding connections)

3. How We Use Your Information

3.1 Service Delivery

#### Core Services

• Create and manage your account

• Facilitate veterinary consultations

• Enable marketplace transactions

• Provide community features

• Send disease alerts and weather updates

#### Communication

• Service-related notifications

• Consultation reminders

• Order status updates

• Community activity alerts

• Emergency broadcasts

3.2 Improvement and Personalization

• Customize content feed based on interests

• Recommend relevant products and services

• Suggest veterinarians based on specialization

• Provide localized weather and market information

• Improve app performance and features

3.3 Safety and Security

• Verify user identity

• Prevent fraud and unauthorized access

• Investigate violations of terms

• Ensure platform safety

• Comply with legal obligations

3.4 Research and Analytics

• Understand farming trends and patterns

• Analyze disease outbreak patterns

• Study market dynamics

• Develop new features

• Create anonymized research reports

3.5 Marketing and Promotions

• Send promotional offers (with consent)

• Inform about new features

• Share success stories (with permission)

• Conduct surveys and feedback collection

• Organize farmer events and webinars

4. How We Share Your Information

4.1 With Service Providers

We share information with third-party service providers who assist us:

#### Veterinary Services

• Veterinarian sees consultation request details

• Medical history shared with treating vet

• Prescription details for record keeping

#### Marketplace Transactions

• Seller sees buyer's contact and delivery details

• Buyer sees seller's business information

• Payment processors handle transaction data

#### Technical Services

• Cloud storage providers (AWS, Google Cloud)

• SMS gateway providers

• Email service providers

• Analytics services

• Customer support tools

4.2 With Other Users

#### Public Information

• Profile name and photo

• Public posts and comments

• Ratings and reviews

• General farm location (district level)

#### Private Sharing

• Direct messages (with recipients only)

• Group posts (with group members)

• Transaction details (with counterparty)

4.3 With Business Partners

• Agricultural input companies (aggregated data only)

• Research institutions (anonymized data)

• Government schemes (with consent)

• Insurance providers (with explicit permission)

4.4 Legal Requirements

We may disclose information when required by:

• Court orders or legal processes

• Government authorities

• Law enforcement agencies

• Regulatory investigations

• National security requirements

4.5 Business Transfers

If Muditron is involved in a merger, acquisition, or sale:

• User information may be transferred

• We'll notify before information is transferred

• New privacy policy may apply

4.6 Consent-Based Sharing

We share information with your explicit consent for:

• Participating in research studies

• Case study publications

• Media features and success stories

• Third-party integrations

5. Data Storage and Security

5.1 Storage Locations

• Primary servers: India

• Backup servers: India

• No data transfer outside India without consent

• Compliance with data localization laws

5.2 Security Measures

#### Technical Safeguards

• 256-bit SSL encryption for data transmission

• AES encryption for sensitive data at rest

• Multi-factor authentication available

• Regular security audits and penetration testing

• Firewall and intrusion detection systems

#### Administrative Safeguards

• Limited access on need-to-know basis

• Employee confidentiality agreements

• Regular security training

• Background checks for key personnel

• Incident response procedures

#### Physical Safeguards

• Secure data center facilities

• Access controls and surveillance

• Disaster recovery plans

• Regular backups

• Redundant systems

5.3 Data Breach Response

In case of a data breach:

• Immediate containment measures

• Notification within 72 hours (per DPDP Act)

• Detailed incident report to authorities

• User notification if risk to rights

• Remedial actions and prevention measures

6. Your Rights and Controls

6.1 Access Rights

You can access:

• Your personal information

• Consultation history

• Transaction records

• Data processing activities

• Third-party sharing details

6.2 Correction Rights

You can:

• Update profile information

• Correct farm details

• Modify contact information

• Update privacy preferences

6.3 Deletion Rights

You can request deletion of:

• Your account

• Specific content you've posted

• Personal information (subject to legal requirements)

• Marketing preferences

6.4 Data Portability

You can:

• Export your data in standard formats (CSV, JSON)

• Transfer consultation records

• Download transaction history

• Export farm performance data

6.5 Consent Management

You can control:

• Marketing communications

• Data sharing with partners

• Location tracking

• Analytics participation

• Research participation

6.6 Restriction Rights

You can request to:

• Limit data processing

• Restrict specific uses

• Prevent automated decision-making

• Opt-out of profiling

7. Children's Privacy

7.1 Age Requirements

• Minimum age: 13 years

• 13-17 years: Parental consent required

• Full features: 18 years and above

7.2 Parental Controls

Parents/guardians can:

• Review child's information

• Approve/deny account creation

• Monitor activity (for minors)

• Request account deletion

7.3 Special Protections

For minor accounts:

• No targeted marketing

• Enhanced privacy settings

• Limited public visibility

• Restricted direct messaging

• No financial transactions

8. Data Retention

8.1 Active Accounts

We retain data while your account is active:

• Profile information: Duration of account

• Posts and content: Until deleted by user

• Messages: 1 year from sending

• Search history: 6 months

8.2 After Account Deletion

Post-deletion retention:

• Transaction records: 7 years (tax compliance)

• Veterinary consultations: 3 years (medical records)

• Legal holds: As required by law

• Anonymized data: Indefinitely

8.3 Inactive Accounts

• Notification after 365 days of inactivity

• Account suspension after 400 days

• Data deletion after 730 days

• Exception for accounts with transactions

9. Cookies and Tracking Technologies

9.1 Technologies We Use

• Session Cookies: Temporary, deleted after session

• Persistent Cookies: Remember preferences

• Analytics Cookies: Understand usage patterns

• Security Cookies: Detect unauthorized access

9.2 Third-Party Cookies

• Google Analytics for usage statistics

• Payment gateway cookies for transactions

• Social media cookies (if linked)

9.3 Managing Cookies

You can:

• Disable cookies in device settings

• Clear cookies anytime

• Use private/incognito mode

• Opt-out of analytics cookies

10. Third-Party Services and Links

10.1 Integrated Services

• Payment processors (Razorpay, PayU)

• SMS providers (Twilio, MSG91)

• Cloud services (AWS, Google Cloud)

• Analytics (Google Analytics, Mixpanel)

10.2 External Links

• Links to external websites

• Government portals

• Educational resources

• Partner websites

We're not responsible for third-party privacy practices. Review their policies before sharing information.

11. International Users

While Krishi Circle primarily serves Indian farmers:

• Service available only in India

• Data stored in India

• Indian laws apply

• No international data transfers without consent

12. Privacy Policy Updates

12.1 Change Notifications

We'll notify you of changes through:

• In-app notifications

• Email (if provided)

• App update descriptions

• Website announcements

12.2 Significant Changes

For material changes:

• 30-day advance notice

• Opportunity to review changes

• Option to delete account if disagreeing

• Granular consent for new processing

12.3 Version History

• Current version: 1.0

• Previous versions available on request

• Change log maintained

13. Contact Information

13.1 Data Protection Officer

Email: dpo@muditron.com Phone: [To be updated] Address: [Office Address]

13.2 Privacy Concerns

Email: privacy@muditron.com Response Time: 48 hours

13.3 Grievance Officer

Name: Anush Krishna Email: grievance@muditron.com Phone: +91-9035993309

13.4 Regulatory Authorities

You may also contact:

• Data Protection Board of India (when established)

• Ministry of Electronics and IT

• Consumer Forums

14. Specific State Compliance

14.1 State-Specific Requirements

We comply with state-specific data protection requirements:

• State IT policies

• Agricultural data regulations

• State consumer protection laws

14.2 Regional Languages

Privacy policy available in:

• Hindi (coming soon)

• Regional languages (based on user base)

15. Special Categories of Data

15.1 Sensitive Personal Data

We treat the following as sensitive:

• Financial information

• Health records (veterinary consultations)

• Biometric data (if collected)

• Government identifiers

15.2 Enhanced Protection

For sensitive data:

• Explicit consent required

• Enhanced encryption

• Limited access

• Audit trails maintained

• Regular reviews

16. Automated Decision Making

16.1 Current Uses

We use automated systems for:

• Content recommendations

• Veterinarian matching

• Fraud detection

• Price suggestions

16.2 Your Rights

You can:

• Request human review

• Understand the logic

• Challenge decisions

• Opt-out where possible

17. Data Protection Principles

We adhere to these principles:

17.1 Lawfulness and Fairness

• Process data legally

• Transparent about uses

• Respect user rights

17.2 Purpose Limitation

• Collect for specific purposes

• Don't use beyond stated purposes

• Seek consent for new uses

17.3 Data Minimization

• Collect only necessary data

• Regular data audits

• Delete unnecessary data

17.4 Accuracy

• Keep data up to date

• Allow corrections

• Verify critical information

17.5 Storage Limitation

• Retain only as long as needed

• Regular retention reviews

• Secure deletion practices

17.6 Security

• Appropriate technical measures

• Regular security updates

• Incident response plan

17.7 Accountability

• Document compliance

• Privacy impact assessments

• Regular audits

18. Farmer-Specific Commitments

18.1 Our Promises

• Never sell personal data to third parties

• Farm data remains your property

• No exploitation of farmer information

• Transparent about all data uses

• Support digital literacy

18.2 Farmer Data Rights

Special provisions for farmers:

• Simplified privacy controls

• Voice-based consent options

• Assisted data access

• Free data export

• Priority support for privacy concerns

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Appendices

Appendix A: Definitions

Personal Data: Information relating to an identified or identifiable person Processing: Any operation performed on personal data Controller: Entity determining purposes and means of processing Consent: Freely given, specific, informed agreement

Appendix B: Data Categories

Detailed list of all data types collected and their purposes [Available on request]

Appendix C: Third-Party Processors

Complete list of third-party service providers [Available on request]

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Your Privacy Matters

At Krishi Circle, we believe that protecting farmer data is as important as protecting crops. We're committed to maintaining your trust through transparent and responsible data practices.

For any questions or concerns about this Privacy Policy, please contact us at privacy@muditron.com.

Thank you for trusting Krishi Circle with your information.

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*This Privacy Policy is legally binding and forms part of our Terms & Conditions.*

*Last Updated: August 16, 2025* *Version: 1.0*